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Perfume packaging boxes

Updated: Sep 14

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Smelling good is part of our daily lifestyle, and from younger people to the elderly, be it men or women- everyone has their own unique choices. A careful choice of perfume is a reflection of the nature and personality of a person. Perfume is no longer used only for personal hygiene. Today scents are amongst the most sentimental gift items among the masses. Hence cosmetic packaging design of perfumes is of utter importance year after year!


If perfume packaging is in a strange or odd-shaped bottle or box, there are good chances it won’t be appealing and catchy. If the packaging in which the perfume is presented attracts the customer’s attention because of its beautiful appearance, it may turn the buyer into a permanent and loyal customer.


Perfumes come in various shapes of bottles which is majorly influenced by their target audience. Such as, if the container has a feminine structure or features, then it is definitely for women. If it has a generic shape or a common style, then there are good chances it can be aimed at a much larger audience without gender in mind- much like supermarket commodities and daily necessities.


Fragrance plays a very crucial role when it comes to the packaging of perfumes in a mono carton. Packaging for perfumes may require designing with the primary packaging, and also the label for the bottle inside. Depending on the fragrance, the image on the bottle will differ. Such as if it is a floral fragrance the images must match the flavour like orchids, jasmine, rose and so on, which will need to be rendered on the exterior and interior of the packaging. The design of the perfume bottle which is having a jasmine smell should have the jasmine flowers as a design and its colour as the packaging material colour.


A jasmine fragrance is mild and sensual for women, while a zesty and strongly aromatic fragrance is surely aimed at the masculine nature. Perfumes which have their luxurious personality will recall a real jewel, precious stones, and golden filaments which will evoke a majestic and elegant appearance. Fragrances such as Dior are a reflection of luxury, boldness, freedom and creativity. Thus, unforgettable shapes recall an idea of beauty which is both ancient and modern.

The nature and features of a particular perfume are closely related to its colour. The essential oils are commonly used in perfumery; each has its unique colour. Most of them are light and even golden, while others retain some of the colours from the flower petals from which they derived. Most essential oils are subtle, even transparent hues. Hence depending on this packaging design colours should be decided and planned. Some, however, have very intense shades, like grapefruit oil, wood and root extracts, on the other hand, are mostly deep brown or green.


A fragrance act as an expression of personality and class and each scent has the power to convey particular meanings. Perfume bottle packaging design plays an essential role in communicating their style, making it unforgettable and making the perfume brand recognized.


Although perfume bottle label design and colognes often come in innovatively shaped bottles with decorative toppers, the perfume carton needs to stand out to attract the initial attention. Enhance perfume packaging label design with speciality coatings, metalized paper or holographic patterns. These elements make the perfume bottle shape design stand out from others on the shelf. Mixing paperboard with clear plastic is also the latest trend that is gaining more popularity. Add textural elements like embossing, whether creative lettering or branded logos are essential elements of packaging perfumes.


The actual selling point of your perfume is the fragrance, so packaging should tie into the scent as well. Whether it is colour, content, font style or graphic elements, hint at the smell of the perfume with the packaging design. If certain floral features or fruit scents are included in the perfume, mention or display that on the product shape design.

Some perfume packaging evokes the feeling of a particular season hence mention that with a colour scheme to enhance this perception, such as using pastels for spring or bright shades for warm scents that are reminiscent of summer.


The most evocative fragrances are found in perfume bottles with elongated and refined lines. For your luxury line, tall glass containers with round or square-section are preferred. To build a truly unique perfume packaging design and eye-catching fragrance to give character to each bottle, contact a professional packaging design agency. They will help your brand to add elegant bows in coloured satin, silver finish, collars with gold and the whole range of spray pumps and metallic or clear caps.

The ink set includes fluorescent spot colours and has an extra hit of black to heighten the design’s dark-bright contrasts which will intensify its light-catching glow. Die cutting, stamping, and embossing also add essential elements which will beautify the perfume packaging design.

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