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Luxury Rigid Boxes for Saffron gifting

Updated: Apr 15, 2021

Premium Saffron Packaging Design

Saffron is a premium spice product, which is known for its luxurious nature also famously known as “Kesar”. Around 150 blue crocus flowers are needed to produce 1 gram of saffron. Tiny pinch of this rich spice can uplift the color, flavor and aroma of the dish. It is a rich source of minerals like copper, potassium, calcium, manganese, iron, zinc, selenium and magnesium.

Saffron packaging design has a lot to do with storytelling. Wherein brands focus on legacy oriented, history themes of emperor or kingdom, origin specifications, or saffron extracting story. Such stories with less spaces sometimes can look messy if not done creatively. A lot of brands prefers PET bottles, tin cans and transparent bottles. Containers which are transparent, customers can have a visual feel before shedding the bulk of amount. In the case of transparent bottles, the label is preferred so that the product is visible. If the size of the box or container is small, then the logo is embossed elegantly with contrasting colors on the background of packaging. Brand logo and tagline plays a very crucial role because when people buy expensive products, they are specific about the brand name.

The gold color is preferred to display the nature of product being luxurious and premium. Purple, orange, red are frequently seen colors on saffron packaging. Too many images on packaging may create miscommunication among the audience. Hence images of the crocus flower, actual Kesar image are majorly used so that people can have clarity on what they are purchasing.